Google AdSense is not always the best way to make money

Google AdSense is undoubtedly one of monetization tools most used in the world of blogging. Whether out of habit or reflex because we see it everywhere, many bloggers are placing AdSense banners on their blog without really thinking if this is the best way to generate some income. Now see why you could not choose AdSense for your blog.

We do not control the content of the ads

One major advantage of AdSense is to provide for each page where a banner is placed AdSense, ads with a report (more or less close) to the page content. If you talk about gardening in an article, banner ads will offer you to buy a lawnmower. If in the following article, you talk about cooking, AdSense will display an advertisement to a cooking class, etc.. But this quality is also a big drawback for publishers (us bloggers). Indeed, as AdSense ads showing thousands of advertisers and as these ads are targeted to the readers of your blog in several different parts of the world, we can not possibly know what ads are appearing on our site. One can imagine therefore easily possible abuses such as advertisements for websites or blogs competing for dubious products that you would never see posted on your blog. Certainly, AdSense allows you to filter advertisers adding to your blacklist certain URLs, but it will always be moderation after the fact and never before posting.

AdSense is a formidable competitor for bloggers wishing to directly monetize

With the rates and offer AdWords advertisers can precisely target the sites where an advertiser wants to display its ads, the Google platform becomes a formidable competitor if you want to establish a direct monetization with advertisers. As a concrete example. If you are running AdSense banners on your blog that you contact an advertiser to sell advertising space directly on your blog, you can easily answer that through AdWords could easily and at low cost, broadcast its advertisements directly into your AdSense spaces. Indeed, if as an editor you can not choose which advertisements will appear, as an advertiser you can choose which site broadcast! In addition, there is no way for you to know how your AdSense ads really cost. Accordingly, sell your AdSense ads to a CPM one or two euros or less, although you could probably sell it for much more if you were going to see advertisers directly. Finally, we must not forget that the gains that you earn through AdSense are always a part of what has been paid by an advertiser. The platform AdWords / AdSense Google is indeed the solution that brings the most to Google. You lose so systematically shortfall that Google wins: his commission. FYI, nobody knows the percentage of the commission. Of course this is not specific to AdSense (almost all advertising networks pocketing their part) but compared to selling advertising directly to advertisers you are losing money.

One side intrusive, distracting and unsightly

So AdSense can definitely be the main way to monetize a blog, we must realize that an advertiser perspective, each link AdSense can be seen as an opportunity for a visitor leaving your blog and hence no longer see the banner of the advertiser and even less to click on it. Moreover, and for example, if you have a primary objective of making money with affiliate programs: Adding AdSense may distract readers affiliate links and thus reduce the chances of conversion This is not just a problem specific to AdSense: advertising any network added to a site becomes a distraction and people away from their primary purpose. The side intruisif AdSense banners can be coupled with a bad image if you want to monetize your blog through other means such as research sponsor .
Furthermore, and although Google offers to customize the graphic appearance of its AdSense ads, the customization criteria are still very low. This has the advantage of not too much to make up advertisements on your blog and thus systematically deceive your visitors but for a blog that tries to be neat and clean graphic design, inserting these banners necessarily detrimental visually.

You have to be patient with AdSense

One of the problems some small bloggers face is the minimum amount you must earn before getting paid ($ 100), this is a big worry when you are beginner. Not only do you not see your earnings go up very quickly, a few cents a day but you will not receive more than the gains when the amount will reach $ 100. Besides, when you push a little further reflection, we realize that some bloggers are certainly abandon AdSense before reaching such an amount! AdSense thus needs to be patient and know test several banners to maximize their earnings.

In conclusion

Here are a few drawbacks AdSense for bloggers. There are others for sure, and each argument may be more or less restrictive for each blogger. Nevertheless AdSense can also be a very good platform to make money with. I will return soon.